Growth Estimator
Select the trade you want exclusive leads for
Planning Tool
Contractor Growth & Lead Cost Estimator
Most contractors buy leads before they know how many they need. The estimator works the other direction: start with the jobs your crews can actually run, work backwards through your close rate, and you get a monthly lead target that fits the business you have today.
Lead economics change by trade. A roofing replacement, an HVAC changeout and a solar install carry different job values, sales cycles and competition, so they carry different lead costs.
Treat the output as a planning range, not a quote. Real numbers get confirmed in writing after a strategy call with Adam Webb.
What influences lead volume and cost
- — Your trade and the job types you target
- — Competition in your market
- — Size of your service area
- — Seasonality and weather patterns
- — Job mix between repairs and replacements
- — Ad budget behind your campaigns
- — Your close rate on quoted jobs
- — How fast your team answers a new lead
FAQ
Lead pricing and programs
By trade, market competition and job value. A tree-service lead and a full re-roof lead are not worth the same, so they are not priced the same.
Ready to turn the estimate into a real program? Tell us your market and capacity and we will put numbers in writing. Contact the team at ADG Lead Kings.