Growth Estimator
Select the trade you want exclusive leads for
Planning Tool
Contractor Growth & Lead Cost Estimator
Most contractors buy leads before they know how many they need. The estimator works the other direction: start with the jobs your crews can actually run, work backwards through your close rate, and you get a monthly lead target that fits the business you have today.
Lead economics change by trade. A roofing replacement, an HVAC changeout and a solar install carry different job values, sales cycles and competition, so they carry different lead costs.
Treat the output as a planning range, not a quote. Real numbers get confirmed in writing after a strategy call with Adam Webb.
What influences lead volume and cost
- — Your trade and the job types you target
- — Competition in your market
- — Size of your service area
- — Seasonality and weather patterns
- — Job mix between repairs and replacements
- — Ad budget behind your campaigns
- — Your close rate on quoted jobs
- — How fast your team answers a new lead
FAQ
Lead pricing and programs
By trade, market competition and job value. A tree-service lead and a full re-roof lead are not worth the same, so they are not priced the same.
Both models exist. Pay-per-lead works for contractors testing exclusivity; monthly programs work when you want held zip codes and predictable volume.
No. It is an illustrative planning estimate. Your actual program is confirmed in writing after a strategy call.
We turn volume down. Sending more leads than your crews can quote helps nobody.
Yes. Service areas are adjusted as you add crews or shift where you want to work.
You see your estimate immediately, and the team at ADG Lead Kings follows up within one business day.
Ready to turn the estimate into a real program? Tell us your market and capacity and we will put numbers in writing. Contact the team at ADG Lead Kings.